Susty Person of The Week

Susty Person of the Week – Adesoji Adeyemi-Adejolu

Adesoji Adeyemi-Adejolu is a filmmaker and an environmentalist, with a keen interest in creating awareness about social and environmental issues. As a Filmmaker, he uses documentary film making as a tool and medium of communication to the nation concerning social and economic issues as many Nigerians are oblivious of these essential information. A nature lover and is very passionate about the Environment and Sustainable Development. He believes this is imperative in creating the change we all admire as a nation and improving Nigeria’s economic challenges as well as ameliorating our living standards.

This week, we are excited to bring to you this vibrant young man using media to promote environmental sustainability, read his interview below:

Who is Adesoji Adeyemi-Adejolu?
I am a Filmmaker, an Environmentalist and more importantly, an african who believes that recycling waste is a major key to driving Sustainable development.

How did you come up with the name “Mr Waste”?
I was given the name “Mr Waste” because of my advocacy on proper waste management, recycling and environmental sustainability. I decided to use the name because of its controversial nature and I believe it could aid my awareness in advocating and reorienting the people about the myth surrounding waste in Africa. Waste is actually not a bad thing; it could be valuable through recycling and other means. Also, waste management is not solely the government’s duty; it is our collective responsibilities as stakeholders of the environment.

Why did you decide to “deal” with waste in particular?
Wastes are generated on a daily basis through human activities and there will always be enough to recycle. LAWMA had estimated Lagos to be generating 13,000 metric tonnes of waste daily. I feel we should bother to inquire about the destination of our daily waste generation. Unfortunately, the planet earth is degraded through anthropogenic activities and toxins are released into the environment. Through my survey, I realised most people are oblivious about the health and environmental effects of poor waste disposal methods and also many have the orientation that the government is solely responsible for waste management. This obliviousness has resulted in a catastrophic effect on the environment, which also has contributed significantly to climate change. However, waste can be valuable when reused, recycled or converted to any form. This sustainable practice will ultimately have a positive effect on man, the environment and future generations.

Brief us about all the exciting truths of the Valuable waste movie
The “The Valuable Waste” movie will present the amazing value from waste, via the “waste to wealth” scheme for individuals who prefer to recycle their waste. The movie will also reveal the benefits of proper waste disposal and the opportunities in the recycling sector. My advice is, make sure to see the movie when it screens in your community.

What is your educational background?
I received my Bachelor’s degree in Biochemistry from the University of Lagos and afterwards, I proceeded to obtain a Masters degree in Environmental Toxicology and Pollution Management from same institution; the University of first choice and nation’s pride. So that means I’m proudly an Akokite.

How did you start out your journey into the media industry?
I could recall during my undergraduate days in the University of Lagos, my journey into media started in my fellowship Flames Foundation while on campus. I was in the media department and my passion grew extensively through my commitment and diligence, leading me to notable professionals in the broadcast media and film industry like Kingsley Ogoro (aka Sir K). I was opportune to learn and work under his tutelage through the Kingsley Ogoro Academy.

How difficult is it creating awareness on though critical issues but less interesting for majority of our youths today?
It is quite challenging but I am very positive that through the good use of media and entertainment, youths can be more interested about these critical issues and hence the messages can spread widely.

How do you measure the success of these documentaries?
“The Valuable Waste” is my first official documentary project and the measurement of success can be based on several factors.

Watch the Valuable Waste teaser here:

How long do you think it would take for Nigerians to “catch the waste recycling bug?”
Nigerians only need to be aware of the incentives involved in the “Waste to Wealth” scheme to catch the waste-recycling bug. The message of “The Valuable Waste” will create the desired awareness about the recycling sector in Nigeria and will also reveal the benefits of environmental sustainability.

How can media be used to drive positive change? Kindly give two specific instances.
Media can be used to drive positive change through film and music. They could be an effective means of communication, if movies and songs creating awareness concerning socio-economic and environmental issues are produced. Also, celebrities have a great influence on people and this can be utilized positively.

What are your favourite SDGs and why?
My favourite Sustainable Development Goal is 17 – Partnerships for the Goals: Since each sustainable development goal depends on the support of every other goal. There’s therefore a need for collaboration among the goal drivers to strengthen the ways of achieving these goals. I believe we can achieve more together.

What do you do for fun?
Sincerely, I rarely have time for fun. Maybe I should add that to my list of sustainable living

Do you believe the Recycling market in Nigeria has all it takes to succeed in the years to come?
YES! For a country currently experiencing a decline in oil production and prices, it is imperative for the government to also focus on the recycling sector in her bid to diversify the economy. This sector could contribute to our GDP growth through exportation of raw materials from recycled waste. However through the required awareness and productive policies by the Ministry of Environment, the recycling market in Nigeria has all it takes to succeed. Recently, we have seen a rise in the number of recycling initiatives in the country and I have been contacted for consultation by youths from different parts of the country. Nigerians are showing keen interest in the recycling sector and I believe not only because of the business potential but also the social and environmental benefits on their communities. It is a win-win situation.

Young people want to be change agents in the society but are hindered by so many factors, what would you tell someone waiting to break out and do positive things?
First, identify your passion. I will always advice young people to go for a cause they’re passionate about. Second, develop yourself by volunteering in projects and initiatives related to your passion. Don’t ever undervalue the network you will gain because it’s not just about financial incentives, but also the impact on your community. There are so many opportunities available to equip you. Be focused on the goal and make a difference today.

How can people reach you and know more about your work?
I am available on most social media platforms but I can be best reached via Twitter @AdesojiAdejolu and also, they can follow updates on my current project @DValuableWaste and TheValuableWasteMovie on Facebook.